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Research papers

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005
Author: Takashi Kondo
Company: INTAGE HOLDINGS Inc.
March 13, 2005
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Citation

Kondo, T. (2005a, March 13). Creating a win-win relationship by maximizing both manufacturer sales and retailer profits. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/creating-a-win-win-relationship-by-maximizing-both-manufacturer-sales-and-retailer-profits